By Young Soo Yang
A large-scale mural atop a building at 616 East Landis Avenue, Vineland was the focus of a recent dedication held Wednesday, December 21, on the first floor of the Landis Marketplace in Vineland.
The mural, designed by Philadelphia artist Cesar Viveros-Herrera, celebrates the rural and agricultural heritage of Vineland. Viveros-Herrera met several times with members of the community to elicit their ideas as to what should be depicted. After several revisions, a final design was approved that includes historical figures, such as the founder of Vineland, Charles Landis, and representation of agricultural producers that were important to the growth of the City. Young children in the rural landscape, and the Landis Theater all have a place within the colorful scene. The mural measures 98 ft. x 32 ft., and is directly across from the Landis Marketplace.
The mural project was brought to fruition was the result of a partnership PNC Bank, Appel Farm Arts & Music Center and Main Street Vineland.
A grant by PNC Arts Alive Grant to Appel Farm Arts & Music Center encouraged an alliance with Main Street Vineland to bring the project to completion.
Watch a video featuring PNC Bank’s Vice-President and Community Relations Manager Rebecca Quinn-Wolf who describes the mission of PNC Arts Alive Program which supports visual and performing arts groups throughout greater Philadelphia and Southern New Jersey.
Speakers at the event included artist Cesar Viveros-Herrera, Mayor Robert Romano, PNC Bank’s Vice-President and Community Relations Manager Rebecca Quinn-Wolf, Appel Farm Arts & Music Center’s Executive Director Mark Packer, and Main Street Vineland’s Executive Director Todd Noon.