New Jersey’s pedestrian fatality rate is nearly double the national average, with walkers and other non-occupants of vehicles accounting for 183 of the 624 traffic deaths recorded on state roads in 2017.
That grim statistic is the motivation behind an event in Long Beach Township today kicking off a campaign by police departments along the Jersey Shore to raise awareness about pedestrian safety during the busy holiday season.
The stats, the latest from the National Highway Traffic Safety Administration, make the reasoning behind the Street Smart NJ program readily apparent. A pedestrian dies every other day on New Jersey streets, a rate that ranks the state 13th in the nation.
The news conference is being held at the municipal building starting at 11 a.m. Local, county and state officials are among those expected, as well as Mary D. Ameen, executive director of the North Jersey Transportation Planning Authority.