A campaign to enhance summer road safety in New Jersey was launched yesterday; the 101 Days of Summer campaign will run from the forthcoming Memorial Day weekend through Labor Day.
The period between those two weekends is considered the busiest and most dangerous travel time of the year in the United States. The National Highway Traffic Safety Administration suggests that the higher volume of holiday travelers — including a significant number of drivers who are alcohol-impaired — causes nearly twice the number of automotive deaths during the summer months as during the rest of the year combined.
In that key driving season, fatal crashes, alcohol-related crashes, and young-driver crashes all spike in New Jersey. During that period in 2017, 137 motor vehicle occupants, 48 pedestrians, and five bicyclists died in crashes on New Jersey’s roadways — more than a third of the total lives lost that year.
There will be stepped-up enforcement on roads and highways in the Garden State during the 101 days. In addition to regular and supplemental patrols, police will be operating sobriety checkpoints and “Drunk Driver Mobile Patrols,” participating in the “Click It or Ticket” national seat-belt enforcement campaign, and conducting partnerships and traffic safety details with other law enforcement and traffic safety agencies.