May 12, 2017 | Number of The Day
Increase in calls to ReachNJ hotline between March and April, after ads for program resumed

Anyone skeptical about the power of advertising might want to consider these stats, involving the ad campaign for ReachNJ, a hotline for help with addiction and recovery issues. Calls jumped 159 percent to 2,385 in April, when the second phase of the campaign went live, compared with 921 contacts in March, when the ads were not appearing. For the first three months of 2017, there were almost 4,000 inquiries to ReachNJ.  From April 1 to May 4, there were 2,685 contacts.