Green Mountain Energy Company is making another pitch to sell clean energy to residential customers in New Jersey.
The Austin, TX-based renewable energy company is now offering 100 percent clean energy supplied from land-based wind farms to customers of Jersey Central Power & Light and plans to expand the program into Public Service Electric & Gas franchise territory next month.
The company once had a few thousand customers in the state, but exited the market in 2014. With wind power increasingly competitive with more conventional sources of electricity, Green Mountain is once again offering utility customers a chance to switch, not only in New Jersey, but also Massachusetts.
For New Jersey, if the company is successful in converting customers, it could help the state meet its target of having 22.5 percent of its electricity come from renewable energy by 2020. That goal could prove difficult to achieve given the state’s failure to develop any offshore wind farms along the coast of New Jersey — a key component of the Energy Master Plan.
Green Mountain was the first retail supplier offering strictly renewable-energy products to customers in New Jersey. The company began offering similar products to commercial customers in 2012. It also provides renewable energy in Illinois, Maryland, Pennsylvania, and New York, where it has 400,000 customers, according to Caitlin Conran, a company spokeswoman.
[related]“People value clean energy as an option to power their homes and positively impact the environment,’’ said Mike Starck, managing director of the Green Mountain Energy Company. “Green Mountain’s expansion into these new areas is a direct result of consumers’ growing demand for renewable energy, and we’re excited to invite new customers to join us in our mission to change the way power is made.’’
New Jersey may be a hard nut to crack. As of this past December, only 13.6 percent of 3.4 million electric customers had switched from their incumbent utility to a new energy supplier, according to the New Jersey Board of Public Utilities. The BPU does not break down how many customers have switched to a renewable-energy supplier.
Green Mountain said it will offer both fixed- and variable-rate plans to customers. More information is available on the company’s website.