While tourism makes up only 4 percent of New Jersey’s economy, it provides 9 percent of the state’s tax receipts, according to a recent report commissioned by the state and written by Vantage Strategy, a travel consultancy based in Annapolis, MD.
In 2010, tourism visits as a whole were down 9 percent — spending was down 9.4 percent — while the state saw an increase of 7.3 percent in leisure trips over 2009. Atlantic City tourism has been hard hit, however — spending is down 10.3 percent while tourism spending in the rest of the state rose 1.1 percent from 2007. That year saw an all-time high in tourist revenues in the Garden State, at $39 billion. In 2010, tourists spent $35.5 billion in New Jersey, up 0.8 percent from the previous year.
Most tourists to New Jersey are from out of state (68 percent), while only 2 percent are international.