$375M Makeover for Taj Mahal as Hard Rock Comes to AC
Developers — ‘Jersey boys’ — promise thousands of jobs and a renaissance for the troubled resort
The shuttered Taj Mahal casino in Atlantic City is being taken over by the Hard Rock chain, bringing 1,000 construction jobs and 3,000 permanent casino jobs to the troubled resort. The $375 million development, announced yesterday, will involve a complete renovation.
The three partners in the venture — developers Joe Jingoli and Jack Morris as well as Hard Rock chairman Jim Allen — are all “Jersey boys,” said Morris.
“I truly believe Atlantic City is about to hit a new renaissance. And not in a few decades, but in a few years,” Jingoli said.
Gov. Chris Christie said that without the state takeover of Atlantic City last November, the Hard Rock development would not have occurred. “People were leaving … because of the awful conditions that they were met with from a governmental perspective. And so we’ve changed that,” he said.
“The most grateful person in the room,” self-described, was Atlantic City mayor Don Guardian.
The most famous adopted “Jersey boy” in the room — Steven Van Zandt of the E Street Band — gave a thumb’s up to the project and promised concerts on the beach in a resurgent Atlantic City.
The casino is scheduled to open in 2018.
on NJTV News Online, a content partner of NJ Spotlight.