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$2.3M

December 21, 2016

Brick-and-mortar malls and mom-and-pop shops aren’t the only ones being squeezed by online shopping. The Salvation Army is feeling the pinch too: More folks buying presents on the web and carrying credit cards rather than cash means less money in their Red Kettles, which show up — along with bell ringers — outside of stores across the state this time of year.

How bad are things? The Salvation Army hopes to reach the $2.3 million campaign goal to support holiday programs and services as well as assist New Jerseyans in need throughout the year. Currently, contributions are down 10 percent at this point in 2015.

Last year in New Jersey, the Salvation Army served over 1 million hot meals; 708,884 individuals received help in various programs and services including holiday and seasonal assistance, food pantries, soup kitchens, emergency disaster services, after-school programs, emergency shelters, and much more.

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