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Planned Parenthood Gets $95K Grant for ACA Outreach, Sign-Ups in Essex County

February 6, 2014

Planned Parenthood of Metropolitan New Jersey (PPMNJ) has been awarded a $94,697 grant from The Healthcare Foundation of New Jersey to support Affordable Care Act enrollment, outreach and education in Essex County.

The Planned Parenthood branch aims to enroll more than 2,700 of its own eligible patients along with a target of 20,000 residents of the Greater Newark Area into Medicaid or a health plan available through the ACA.

PPMNJ became a “Marketplace-Designated Organization” in October 2013. A key aspect of the organization's effort to educate people about insurance options and to help them enroll was the training of Kalimah Johnson as a Certified Application Counselor.

Essex County has more than 130,263 uninsured residents, representing 13.1 percent of all uninsured residents in New Jersey. The county also has the state's largest number of uninsured children.

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